Client Problem
A Law Society Accredited compensation law specialist with multiple offices across Australia faced significant challenges in generating consistent, high-quality leads. The firm relied heavily on internal marketing and word-of-mouth, resulting in unpredictable lead volumes and poor lead quality, which affected conversion rates. Additionally, the firm’s dormant social media presence limited community engagement, and the highly competitive legal landscape made it difficult to stand out, especially with some competitors resorting to unethical practices.
We implemented a comprehensive strategy to revamp the firm’s digital marketing efforts and lead generation capabilities. This included:
Social Media Management: Regular management and content updates to boost community engagement and enhance the firm’s online perception.
Targeted Lead Generation: Using data-driven social campaigns, we focused on high-value areas such as medical negligence, personal injury, and workers’ compensation. Campaigns were paired with optimised landing pages and lead capture forms to improve conversion rates.
Customised Campaigns: Tailored marketing efforts concentrated on the firm’s key practice areas, ensuring that ad spend was focused on the most profitable case types.
Risk-Sharing Pricing Model: We assumed responsibility for the advertising budget and campaign management, allowing the firm to dedicate more resources to legal work while benefiting from a performance-driven marketing partnership.
Over four years, our efforts resulted in significant growth for the firm. Consistent high-quality lead generation allowed the firm to expand its caseload and workforce to accommodate the increased demand.
Client Problem
A small general practice law firm specialising in civil litigation, particularly motor vehicle accidents and disability denial cases, sought to increase its caseload by 2-3 cases per month. Their existing lead generation efforts were insufficient, and they needed a cost-effective solution to attract 5-7 more qualified leads each month.
We implemented a targeted Google Ads campaign focusing on highly relevant keywords for motor vehicle accidents and disability cases. Our approach included optimising ad copy for conversion, refining bidding strategies, and regularly adjusting keyword selections to ensure maximum efficiency within the client's budget. We aimed to quickly achieve key performance indicators by prioritising cost-effective lead generation strategies.
Within 45 days, our campaign produced significant results, with key performance metrics reaching stable levels by the third month. We consistently generated 5-6 qualified leads per month, achieving a high conversion rate while maintaining a cost-effective strategy. This predictable influx of quality leads enabled the firm to expand its civil litigation practice and open new cases consistently.
Client Problem
A B2B legal services provider needed to increase organic search traffic in a highly competitive market. Their website had minimal traffic, with visitor numbers in the low double digits each week. They required a solution to grow their online presence and achieve higher keyword rankings to drive more potential clients to their site.
We executed a targeted SEO strategy, focusing on optimising the website’s content and structure for relevant legal keywords. We implemented on-page SEO techniques, created high-quality content, and built authoritative backlinks to boost the site's search engine rankings. Our goal was to increase traffic and improve the rankings of key target keywords while expanding the website's overall authority.
Over six months, we increased organic search traffic by approximately 150%, with visitor numbers growing from 500 to 1,250. We achieved top-10 rankings for 20 targeted keywords, including more than 10 in the top 5 positions. The website’s traffic stabilised at around 150-200 weekly visitors, with further growth expected as SEO efforts continued to mature.
Client Problem
A general practice law firm with six lawyers wanted to expand its business across several practice areas, including family law, estate planning, and civil litigation. They needed to significantly boost their online lead generation to increase the number of new cases and matters opened each month.
We developed a comprehensive online marketing strategy that included SEO, pay-per-click advertising, and conversion rate optimisation. Our approach involved enhancing the website’s user experience, targeting high-value keywords for SEO, and using data-driven adjustments to the ad campaigns to maximise results. This multi-channel strategy aimed to increase both the volume and quality of online leads.
The law firm saw a 125% increase in online leads within 18 months, with an average of 45-55 leads per month by 2019. Online lead growth reached 30% in 2018, followed by a 55% increase in 2019. Quarterly growth rates ranged from 4% to 7%, resulting in consistent and sustainable business expansion.
Client Problem
A newly established law firm needed to build an online presence and generate significant website traffic. They launched a new website in May 2019 and required a strategy to attract organic visitors and improve visibility for legal services.
We focused on a search engine optimisation strategy tailored to the legal industry, including content marketing and technical SEO enhancements. We created high-quality content targeting specific legal topics, optimised the website’s architecture, and built authoritative backlinks to boost search engine rankings. This approach aimed to increase monthly organic traffic consistently and establish the website as a credible source in its field.
Over 12 months, the website attracted more than 4,000 visitors from organic search alone, achieving a 12x increase in traffic compared to the previous period. By May 2020, monthly traffic exceeded 1,500 users, with 150 keywords ranked on page 1 of Google, including 25 in the top 5.
